A manual, one-time way to set your catalog — use this instead of typing your company in Step 1 every time if you'd rather not re-search on each briefing.

Off by default — this only clearly pays off for deep-tech, pharma, or other research-heavy target accounts, and it's the slowest, most failure-prone signal source in the pipeline. Turn it on when the target account is technical enough to benefit.

Off by default — finds real named competitors for each matched product, and flags an incumbent vendor only when there's actual evidence in the account's signals (never a guess). Helps you prepare for "we already use X" objections before the call.